Marquee Brands also intends to embrace existing and new strategic marketing partnerships with prominent third parties who offer a complementary product or service to its customers and help them navigate the next stage of motherhood. Marquee Brands is working with a consortium of best-in-class partners to deliver technical and fashion-forward maternity apparel collections to consumers. Marquee Brands is evaluating all aspects of the current business, including its network of retail stores, but intends to transform the business model to better compete in the digital age, focused on building an engaged online community of new and expecting mothers and developing rich content to support their journeys. “This transaction is representative of Marquee’s ability to acquire market-leading brands that have become challenged in the current retail environment and evolve their business model to create value for our investors.” We will continue to build on the brands’ legacy in a business model focused on e-commerce, select wholesale partnerships and strategic marketing relationships,” said David Zolot, Principal of Neuberger Berman. “Motherhood Maternity and A Pea In The Pod have been embraced by women for decades because of their commitment to innovation and focus on customer needs. maternity market and is recognized as the leader in maternity fashion and product innovation. The portfolio of brands commands the largest share of the U.S. With a heritage dating back to 1982, Motherhood Maternity and A Pea In The Pod are the preeminent brands in maternity and nursing apparel, accessories and equipment, and a trusted resource for generations of women during a pivotal moment in their lives. Marquee Brands currently operates across Women’s Fashion, Men’s Fashion, Active & Outdoor and Home & Food divisions. Through this acquisition, Marquee Brands will diversify its Women’s Fashion division and add scale to its directly managed e-commerce platform. NEW YORK-( BUSINESS WIRE)-Marquee Brands LLC, a leading global brand owner, marketing and media company, announced today that it has emerged as the successful bidder to acquire the intellectual property, e-commerce business and other assets of Destination Maternity Corp., including its trademarks: Motherhood Maternity, A Pea In The Pod and Destination Maternity.
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